Why I Am Essential

At Brookdale, we honor and celebrate older adults every day. During May, declared Older Americans Month by the federal government’s Administration for Community Living (ACL), we say thank you to the tens of thousands of seniors who trust us with their care. Of course, we couldn’t enrich the lives of the seniors we serve without our amazing teams. In this new video, our President & CEO Cindy Baier shares how, throughout the COVID-19 pandemic, Brookdale associates have shown true dedication, kindness, and tenacity in providing essential services for our seniors. Our older Americans deserve nothing less!